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 Pricing: The Inevitable Question

February 2, 2010September 20, 2018 vaehling 2 Comments Marketing

You may have heard about the quarrel between bookseller Amazon and publisher Macmillan. In a nutshell, Macmillan wanted to sell their eBooks at whatever price they felt was best while Amazon insisted on keeping all eBooks below $9.99. Since Amazon is That Big Market and their Kindle is pretty much the major game in town […]

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