You may have heard about the quarrel between bookseller Amazon and publisher Macmillan. In a nutshell, Macmillan wanted to sell their eBooks at whatever price they felt was best while Amazon insisted on keeping all eBooks below $9.99. Since Amazon is That Big Market and their Kindle is pretty much the major game in town […]
Marketing
Hit Programming: Assumed Audience Approval
Recently on the Whitechapel forum, somebody posted a link to America’s ‘most unwanted song’ that got me thinking (and ranting, on Twitter – if this seems familiar to you, that may be why). This weird yet strangely compelling composition was based on a survey asking people what they really wouldn’t want to hear in a […]
